Home >Financial Services >7 ways to attract and engage banking customers.

7 ways to attract and engage banking customers.

Jeff MossAVP of Financial Services Enterprise Sales

Attracting and engaging both new and current members of your finserv brand is crucial to the success of your branch. We've created a guide of seven simple strategies to improve engagement rates with members.

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Feb 2, 2021

0 min. read

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Over the past three years, member engagement has plummeted in the financial services industry. Forbes reports that just 7% of consumers are highly engaged with their primary bank, and 22% are completely disengaged. But when finserv brands can get members to engage, those members utilize more services.

Attracting and engaging both new and current members of your finserv brand is crucial to the success of your branch. In addition to examining your current strategies, consider the following suggestions to improve engagement rates with your members.