Strong communication between you and your customers is key, which is why it’s crucial to understand that the way customers want to communicate is changing. For example, 89% of consumers now prefer to reach businesses through messaging apps. According to Podium’s Loyalty Survey, millennials are 2x more likely to be loyal to businesses that offer social media communication. If you have a Facebook Business Page then you already have the necessary tools to start talking to customers on Facebook Messenger or in the Facebook Messenger app. Once you’ve set up Facebook Messenger for your business, some of the Facebook Messenger icons may seem foreign. This guide will help you know exactly what Facebook Messenger symbols are trying to tell you.