The only constant in our world today is change. The confusion which comes with change makes it hard to know what you need to keep track of in order to grow and protect your business. Learn how to use data points to predict market trends and make an actionable strategy.

Traditional Marketing

In 2020, the worlds of traditional marketing and digital marketing clashed. However, it made the two forms of marketing unite; many businesses took advantage of the situation. There are many forms of traditional marketing but the 5 core platforms are:

Radio – Broadcast radio has been a trusted voice in local communities for years.
TV – Having local celebrities or key community members within your advertising helps drive results. Also, having news anchors share how you’re helping the community members helps build trust with your customers.
Vehicle Wraps – Effective vehicle wrapping acts as a moving billboard and will result in leads.
Yard Signs – Having yard signs can bring in dividends. Having 2-3 high contrasting colours within the design will help get them noticed even more.
Direct Mail – Having well crafted and eye-catching designs, alongside a list segmentation, will create a personalised experience for customers and help increase ROI.

Here are a few ways to grow in traditional marketing.

Reach out and work with local celebrities and well-known community members. What brands and local companies could you align yourself with?
Once a traditional marketing platform is identified, what are the primary and secondary media sources their followers live within?
How will you track leads of these traditional marketing sources? This is a key component in measuring success.
Do you have a strong call to action with a unique offer which separates you from your competition?

Mobile Marketing

More and more people are searching on mobile devices to get the information they need. When you market for mobile, it usually adds another layer of complexity to your marketing strategy. No longer can you rely solely upon a strong Google-ranked website. Now, you need to look closely at using multiple mobile platforms to market in. Some platforms you could use are:

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What words describe who you want to be? It’s ok to have one or two aspirational core values, they just need to be realistic.
Who is your company today? These words should be the true values you and the leadership team live by every day.
What definition describes these values for your company? Does it resonate with your leadership team? Are you ready to hire, fire, review, reward, and recognize based on your core values?

After you have defined, tested, and clearly communicated your core values, messaging, and identity, the best part begins. This is when you’ll see prospective team members who want to join your team. Customers will want your services and provide feedback on them. The ultimate goal is to be able to work with and for a company who has both a clear message and core values to live and work by. This work will set the stage for your long-term success.

Be Consistent

Why is it important for a business to be consistent with their Name, Address, and Phone number (NAP)? If there are discrepancies in this information, your business will likely experience lower performance. They must be consistent, along with your messaging.

If your business name clearly states what services or products you provide, you should have an easier time being found by customers. If your business has a vague name with no reference to your core service or product, you may struggle to gain traction online. It’s not impossible and does take significant effort to overcome the uphill battle.

Managing Assets for Maximum Impact

Not only will you need NAP consistency, but also visual consistency. Having slight variations in your brand across different marketing campaigns will lower their value and create confusion. Having a brand manual to create visual consistency is just as important as a clear message. What is included in a strong brand manual?

Core logo file
One-colour logo versions
Documented colours and colour codes
Font styles and approved variations
Inverted logo options
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How big data can help you predict success.

Ready to grow?