If you struggle to generate leads for your business, you’re not alone. More than 91% of marketers struggle with their lead generation efforts.

In today’s ever-competitive world, despite implementing dozens of lead generation strategies and tactics, marketers and businesses find it extremely hard to generate leads. And even if you do generate a good amount of leads, what’s even more complicated is generating high-quality leads.

We get it—it’s tough out there.

Data from a report indicates that the primary goal of more than 79% of marketers worldwide is to generate as many quality business leads as they possibly can. If lead generation is your primary goal as well but you don’t know how to build a lead generation strategy that helps you capture quality leads, allow us to help you out.

3 Proven Tips Businesses Should Consider to Generate High-Quality Leads

We’ve put together a list of three tips businesses should take into consideration to improve lead quality in 2022 and beyond.

Without further ado, let’s dive in.

1- Understand Your Target Audience and Build Customer Personas

Let’s say you are the CEO of a SaaS business looking forward to generating high-quality leads for your new business this year. You head over to LinkedIn and see other CEOs or marketing executives in your space talking about how creating an ebook helped them increase their leads by a staggering 1000%. You’re impressed—and you want to replicate the formula in hopes of producing similar results.

You reach out to your in-house marketing team and ask them to produce an ebook. Despite having very little background information on the why and having done no research to confirm the demand for an ebook, they follow your direction and produce an ebook.

Now, let’s fast forward three months and as you’re monitoring the quarterly reports, you see that only a handful of prospects filled and submitted your lead capture form to access the ebook. And the worst part? Despite rolling out lead-nurturing or follow-up emails, you weren’t able to turn your leads into paying customers.

So, you end up asking yourself, “Why weren’t we able to convert leads despite applying the same strategy that other CEOs in our space had success with?”

The answer is simple—you blindly created a piece of content without verifying the demand for it. Your audience didn’t care about the ebook because it didn’t really target their pain points and problems.

To build a fool-proof lead generation strategy, you need to first understand your ideal customer. If you don’t put in the effort to do so, you’ll never be able to figure out their pain points and problems. And if you aren’t really aware of their problems, you’ll have a hard time building relevant content pieces that they actually care about, resulting in you being unable to position your business as an industry leader.

If you run a B2B business, it’s also important to take into consideration the needs and wants of the different people involved in the decision-making process. Your target audience doesn’t just involve the end-users or managers, but also the C-level executives and other decision-makers.While you work on defining your ideal customer, it’s important to keep in mind that not all your customers are the same—they may be at different stages of the customer journey and may have different interests. Because of this, we’d advise you to categorise your audience into different buyer personas. Try to categorise your audience based on factors like age, location, job role, experience, etc. Put yourself in each of these personas’ shoes and take note of their pain points, problems, needs, and wants. Doing this will help you create valuable content and implement strategies that fit different people’s needs, allowing you to generate more quality marketing leads.

Filling out a form

2- Fill Lead Capture Forms with Relevant Questions

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3 Tips for Improving Lead Quality

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