When a crisis happens, the first thing to get cut is often a company’s marketing budget. Even Google announced that it would be cutting its budget by as much as half in April.

The good news is that effective marketing doesn’t have to break the bank. Here are five low-cost levers you can pull to keep leads coming in, even when resources are tight.

Google ads

More good news: ads are cheap right now (average cost for Google retargeting ads is $0.66-$1.23etguarantees traffic to your website. So if you’re working with a tighter budget, PPC will make your marketing dollars go further. The average cost per click on a search network is only $2.32.

Reviews

guarantees

traffic to your website. So if you’re working with a tighter budget, PPC will make your marketing dollars go further. The average cost per click on a search network is only $2.32.

Reviews

With the surge in online traffic since the pandemic, many businesses have found a new market getting found online. However, getting found is no easy task, and SEO investment can often be expensive. Enter reviews. About 84% of consumers trust reviews as much as a personal recommendation. Reviews are free and are a primary factor in how Google ranks businesses. If managed correctly, they can help you top search results and prove a cheap and effective way to reach leads in your marketing funnel.

Webchat

After leads see your stellar reviews, they land on your site. One low-cost marketing channel that turns your website into a lead-converting machine is live chat. Website chat is a convenient communication feature that approximately 41% of customers expect to see when they land on your website. This kind of convenience pays. A recent survey reported that live chat leads to a 48% increase in revenue per chat hour and a 40% increase in conversion rate

as much as a personal recommendation. Reviews are free and are a primary factor in how Google ranks businesses. If managed correctly, they can help you top search results and prove a cheap and effective way to reach leads in your marketing funnel.

Webchat

If you’re a marketing director or manager, we know you’re facing new challenges and a lot of pressure. That’s why we want to help you work smarter, not harder. If you take advantage of these low-cost marketing channels, you’ll be able to drive leads more effectively, without breaking the bank.

To learn more about driving leads with low cost, download our new ebook, What Every Website Needs to Win Leads Locally.

Low-cost marketing channels that drive leads.

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