Now, more than ever before, patients are turning to online reviews to find new healthcare providers. And doctors and healthcare practices with more reviews are reaping the rewards. In this era where patients are more focused on convenience than relationship, a positive patient experience and a great recommendation matters.
During an online webinar on 20th October, Craig Kartchner, associate vice president of marketing and customer experience at HonorHealth, and Trevor Cox, director at customer messaging platform Podium, unpacked HonorHealth’s experience with Podium and the best practices they’ve followed for boosting online reviews.
Here are a few of the key highlights:
Online reviews are often the first step in finding a doctor
Online reviews are critical to overall patient growth. Professional and personal referrals are still valid, but patients are increasingly relying on the wisdom of the crowd. In fact, 77% use online reviews as the first step in finding a new doctor. An astonishing 84% of patients use online reviews to evaluate physicians and If a physician doesn’t have a critical mass of high star and current reviews, patients will typically keep looking for a provider that matches new online reputation expectations.
HCAHPS is seen as biased
Data taken from patient satisfaction surveys (mandated by CMS and known as HCAHPS—the Hospital Consumer Assessment of Healthcare Providers and Systems), is seen by patients as biased. The reason? The government-supported data is posted on providers’ websites. A third-party review site offers more transparency and trust to modern-day patients.
But as consumers of other industries—retail, food, home services, and more—patients are more familiar with review requests than you might think. So much so, in fact, that Podium’s recent study, while 60% of businesses believe that customers prefer phone calls, the reality is much different. Nearly 90% of consumers prefer texting with a business. And it’s no surprise—texting is convenient, more effective, and preferred by all generations. Plus, most text messages are opened, boasting an incredible lead on email open rates (98% vs. 20%). To start messaging your patients today, sign up for a watch demo.Podium 14-day Free Trial.
Reviews can improve the patient experience
Ultimately, reviews should do more than drive new patients to the site. They should be used to shape the patient experience. Use negative reviews to inform physicians and the rest of the practice what needs to be improved and what patients expect from their healthcare experience.
To hear more insights from the webinar and watch it on-demand, click here.
