SMS vs MMS: What’s the difference?
In today’s world, nearly everyone sends text messages regularly, both individuals and businesses. Businesses commonly use texting as part of their marketing, support, scheduling, and more. To see why businesses use sms marketing, consider open rates. SMS open rates can be up to 98%. Perhaps more importantly, 54% of consumers say they want to receive marketing texts. The consumer preference for texting is nothing new. In 2014, a poll found that 38% of customers preferred to check their order status by text, 32% preferred to change or schedule appointments by text, and 31% preferred to confirm reservations by text.
Despite that, around 61% of marketing teams still haven’t harnessed the advantages of texting.
Even if you are already using SMS marketing software, you want to ensure that you make the most of them. Part of maximizing your texting strategy is understanding the difference between SMS and MMS.
