To run a competitive and profitable property management business, you need the right tools in place. Strong Customer Relationship Management (CRM) tools are essential for managing interactions with both current and future customers. They allow businesses to streamline processes, boost sales, and improve their customer service. The right CRM platform can make a significant difference to your success. In this article, we’re looking at 10 of the best CRM tools specifically suited for property management businesses.
1. PropertyBase
PropertyBase is a premium CRM tool that’s specifically designed with real estate businesses in mind. It centralises all your data—leads, current customers, previous clients—into an uncomplicated, clear platform that’s accessible from anywhere. PropertyBase is designed around simplicity, collaboration, and driving more revenue.
We recommend PropertyBase for its wide suite of features including lead management, marketing automation, and property alerts. Its focus on real estate makes it a fitting choice for property managers.
2. Webchat
Modern property management requires a modern means of communication. This is where Webchat comes in with real-time, easy-to-use online chat functionality. On your website, it becomes an irreplaceable tool for instant customer interactions like fielding inquiries, scheduling viewings, or managing maintenance requests.
As local business researchers, we highly recommend Webchat for property management businesses. Its ability to bolster your response rates and drive customer satisfaction not only strengthens your business’s reputation but can increase tenant retention rates.
3. Zoho CRM
Zoho CRM, one of the leading CRM platforms, does an excellent job of catering to a range of industries, including property management. Zoho’s clean and intuitive design as well as its ability to integrate with a variety of systems makes it a flexible solution that’s adaptable to different business types.
We recommend Zoho CRM for its versatility and affordability. It offers several levels of functionality to suit businesses both small and large.
4. ClientLook
Laser-focused on the commercial real estate sector, ClientLook is a streamlined CRM software that helps businesses manage processes, tracking, properties, and communications. It comes with a simple interface that reduces your learning curve and helps your teams get up to speed quickly.
We recommend ClientLook for property management operations because it provides targeted tools specifically designed for handling commercial property deals.
5. Pipedrive
Designed to make your life easier, Pipedrive is an excellent CRM platform for property management businesses. Its intuitive interface and rich features help you focus on moving deals forward in your pipeline, closing more properties, and forming better relationships with homeowners and tenants.
We recommend Pipedrive for its helpful features like email integration, contact history tracking, and customisable pipeline management.
6. Follow Up Boss
For residential property managers, Follow Up Boss is a powerful CRM solution. This tool emphasises improving client follow-ups and keeping your pipeline fresh with potential leases or sales.
We recommend Follow Up Boss for its compact features and the priority it gives to boosting follow-up operations and, in turn, conversion rates.
7. IXACT Contact
IXACT Contact is a robust CRM platform designed specifically for real estate operations. It combines contact management, email marketing, and website creation tools into one easy-to-use system.
We recommend IXACT Contact for its simplicity and all-in-one approach, making it an excellent choice for smaller property management firms that want to optimise their workflow.
8. WiseAgent
If you’re looking for a real estate-focused CRM with comprehensive features, WiseAgent is worth considering. It offers features like drip marketing, transaction management, and unlimited document storage.
WiseAgent benefits those in property management due to its features specifically designed for real estate workflows.
9. Inbox
Inbox is a centralised hub that allows you to correspond with your clients across all channels from a single streamlined interface. It amplifies your team’s ability to respond promptly to inquiries or issues, leading to improved customer service and a better reputation.
We recommend Inbox for businesses in property management because of its emphasis on efficient customer communication. Quick, professional responses make a significant difference in the property management industry, aiding in tenant acquisition and retention.
10. Podium Payments
Lastly, Podium Payments smooths your payment processes from start to finish. It allows your customers to pay the way they want, even providing the option to pay via text.
We recommend Podium Payments for the emphasis it places on convenience and security, which are crucial in property management.
Get Started
At the end of the day, choosing the best CRM tool for your property management business depends on your unique business needs. However, all the platforms we’ve recommended offer robust features that can help boost your productivity, improve tenant relationships, and ultimately drive your business growth. Check out our selection at Podium to see how our suite of communication tools can complement these CRM platforms and take your property management business to new heights.
