Frosted window pane backdrops, captions about giving and receiving, everyone posting pictures in matching sweaters against the soft glow of twinkling lights…
It is certainly that time of year–the holiday season–especially in the world of social media. With nearly three billion users, Facebook is still one of the kings of social media and a major player in modern social communication. With the right tools, templates, content ideas, and planning, a complete Facebook holiday strategy can be highly successful.
Facebook also bolsters one of the internet’s biggest marketplaces, which makes it one of the most sought-after and visited web pages during the holiday season. It appeals to multiple demographics and brings together personal and business media, making for an integrated and personalised marketing hub that you can use to promote your holiday campaigns and holiday shopping hacks. For these reasons, having a solid Facebook post strategy for the holidays is key to your business’s success, no matter which industry you’re in (including jewellery, HVAC, med spa, furniture, and car dealerships).
18 Holiday Facebook Post Ideas For Your Brand This Year
Ready for our favourite Facebook post ideas for the holidays? Prepared to boost your marketing strategy with the best social media post ideas? Whether it’s a Merry Christmas post or a Christmas cover photo, we’ve got you covered. We’ll share our best tips, examples, and proposed impacts these posts will have on your brand’s page.
1. Share fun holiday content.
Maybe your staff has a knack for lip-syncing Mariah Carey’s “All I Want for Christmas is You,” or love to dress up as reindeer or elves as the holidays approach. Post fun videos, pics, reels, and even music to your Facebook page to increase engagement and get customers in the holiday spirit. Don’t forget to add holiday hashtags!
From all of us “happy elves” at Canyon Dental, wishing you the happiest of holidays and treasured time with loved ones! We look forward to seeing you in the new year. #MerryChristmas #smilewithcanyon
2. Offer gift ideas.
It’s the holiday season, and your customers need a social media post that provides gift ideas. Post a slideshow of your top sellers or a video that showcases your top products and services in order to help customers find what they’re looking for.
(Video) Did you wait till the last minute again? No worries–here at Boutique Sweets, we’ve got you. 💪 Try our new selection of premium Columbian dark chocolates for dad or hot cocoa mixes for stocking stuffers. Our custom-crafted gingerbread houses that we design to match any image you give us (look at this Mickey’s Playhouse one Mary just finished, so cool! 🏠) are sure to give your family lots of holiday cheer! DM us to order now!
3. Do a festive giveaway.
Everyone loves free stuff, and your customers deserve a little extra love this year. Do a festive giveaway and increase engagement by having customers like, comment on, or share your post in order to enter to win.
Happy holidays from your family at Larson Oil! We wanted to share a snap of our annual tree decorating–Graham added the candy canes, Laura always insists on hanging a purple bus, and Lisa hid the Christmas pickle somewhere (hopefully we find it this year!)
What are your favourite things to hang on the Christmas tree? 🎄 Comment or share for a chance to win free oil changes for a year!
4. Share your 2024 resolutions and goals.
Everyone wants to know what you accomplished during the year and what you’re set to do next year, especially when it comes to determining where your business is going. In a post centered around gratitude and forward-looking, sum up the accomplishments of 2023 and then share your vision and goals for 2024. Include your customers as much as possible.
This year was a special one here at Blue Meadow Tire. We celebrated our 7th year anniversary and donated over $3,000 to local charities, thanks to your generous support. Our resolutions for next year? Donating $5,000 to charity and opening our new location in the Grand View area. (And, of course, not eating so many doughnuts 😉.)
What are your resolutions for 2024? Share and comment below!
5. Post something personal.
Introduce your team members and share their favourite holiday traditions or memories. Post videos of your staff sharing their favourite holiday jokes, events, recipes, or even memories of holidays with your organization.
Happy holidays, everyone! I’m Dan, head designer at Imagine Decorations for almost three years now. My favorite holiday tradition growing up was reading the legend of Santa Claus in Dutch and making special spice cookies on Christmas Eve. Wishing you all a very Merry Christmas! 🧑🎄
6. Update your hours.
If you have special holiday hours, Facebook is the place to let your customers know. Make sure you post about your new hours of operation to help your customers organise their shopping schedules.
It’s the holiday season, and that means extended hours at Starry Night Rides! ✨ From now until December 23rd, we’ll be open until 9pm instead of 7pm. (We’ll still be closed on Mondays.) If your party includes more than twelve people, please let us know in advance via text!
As usual, we’ll be closing shop at 6pm on Christmas Eve and are off for the holidays until Jan 2nd. Look forward to seeing you in the new year! #starrynightrides #holidayhours
7. Promote a flash sale.
Everyone loves an exclusive, surprise event. Treat your customers by promoting a flash sale that they can’t resist on popular items or products that you’re trying to promote!
Haven’t yet experienced the luxury of our latest holiday spa package? You’re in for a treat! Come in tomorrow for 70% off all seasonal treatments! Book now! http://newdayspa.scheduling.com
8. Promote a holiday event.
Are you hosting a holiday party replete with festive refreshments, sparkling cider, and music from local musicians? Post about this on Facebook and encourage people to share it.
Join us for our annual Christmas event on December 14th and get 40% off all the items on our specialised Christmas gift guide! Enjoy smooth jazz from local musician James Carter and snack on your favourite holiday treats. 🍪
9. Promote Christmas sales.
Showcase your Christmas products or services in a holiday-themed setting. Highlight how they make great gifts or enhance holiday celebrations.
Nothing says Christmas like our new Wonderland scented candle. Browse our new holiday selection, designed in collaboration with local spa Rise and Day, to make your home smell like Santa’s workshop, a day in the forest, or a Belgian chocolate factory! 🍫 http://wonderlandscents.com
10. Provide special holiday offers.
It’s the season of giving, and your customers deserve the best of the best. Offer them a deal they can’t refuse in order to rake in the business.
Happy holidays from our family at CenterTree Dental to yours! From now until Dec 24th, come in for a teeth cleaning and get 30% off! Pearly whites just in time for Christmas. 🪥
11. Share behind-the-scenes.
Getting an inside glimpse into the personality of your business is very fun for your potential customers and a great way for them to get to know you better. Share behind-the-scenes glimpses of how your team is celebrating the holidays or preparing for the new year.
Happy holidays from your friends at Craft and Co.! We’re just getting ready for our New Year’s party. There’s Landon, stacking the champagne glasses, and Tara painting a countdown on our front window! We’re so excited to ring in 2024 with you tonight! 🥳
12. Show off decorations.
Post videos of your employees putting up decorations and zoom in on the intricate and impressive details of your displays. Make sure to give credit to your designers!
Can you believe this Christmas Harry Potter train display Jake put together? We can’t either. 🤩 Simply magic! Come check out our newest holiday displays at Local Lego Emporium and get 15% off using code: MYLEGO!
13. Countdown to the holidays.
Create a countdown post series to build excitement as the holiday season approaches. Your digital calendar slides should be well-designed and capitalise on holiday themes such as the twelve days of Christmas. Make sure to include links that customers can click to see your latest products (each of your slides should, of course, feature a product or service you’re excited about!)
Happy “five golden rings!” Five days till the big one–come in for 20% off all golden rings, bracelets, and rare stone jewellery. 💍 If you’re planning to pop the question but waited till the last min to prep, or need a gift for your favourite girl, now is the perfect time to act!
14. Provide a holiday gift guide.
Everyone wants to find the perfect gifts for their loved ones. Create a quiz that helps customers find the perfect gifts or a link that leads customers to an ultimate, personalized gift guide. Feature your newest products as ideal gifts for different recipients and make sure to include persuasive copy that explains why they’re such good fits.
Happy holidays from all of us at New Bottle. Still don’t know what to get your dad for Christmas? Panicking about your cousin’s present? Look no further. Click this link http://newbottlegiftguide.com to access our ultimate gift guide that will lead you to the perfect, personalised handcrafted beers and scotches complete with custom labels that are sure to wow each of your relatives. Yes, you’re welcome. Happy drinking! 🎁
15. Run holiday polls.
Engage your target audience with polls or surveys about holiday preferences and traditions. It’s always fun to make these types of polls competitive, like asking, “Which is better, eggnog or cider?” or “How long did you believe in Santa?” or “My favourite product at the store is…”
At Arview Trees, we old timers firmly believe that the best time to decorate for Christmas is right after Halloween. But half our staff wait until after Thanksgiving to even find a tree! When do you start decorating? Participate in the poll for 30% off our newest evergreens! 🎄
16. Run an interactive social media contest.
As you know, user-generated content is the best content for social media strategy. Run holiday-themed photo or caption contests encouraging followers to share their favourite festive moments or Merry Christmas Eve images. Here’s to social media holidays!
Happy holidays from Blue Button Bakery! All of this holiday baking has us wondering…who’s got the best gingerbread house?? Post your most beautiful creations below for a chance to win free Christmas morning cinnamon rolls!
17. Invite customers to opt-in to your SMS messaging.
As always, use Facebook (and all of your other social media platforms and social media channels) to not only promote your holiday marketing and brand awareness but also to invite customers to opt-in to your SMS promotions in order to receive the latest discounts and specials.
Want the latest in holiday promotions, personalised discounts, and custom-made gift guides? Ready to start booking via text? Opt-in to receive our SMS communications here! http://opt-in.sms.messaging
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Keeping up with your social media marketing and social media content calendar during the holidays is absolutely critical. And so is having the right tools to make it stress-free for your staff.
Podium helps businesses do what they do best by giving them the tools to effortlessly track customer data, personalise communications, take advantage of social media, connect Facebook to reviews, and text their customers with ease. Learn how Podium can help you revolutionise your holiday promotions and raise your bottom line here.
