Inventory may be low, but dealership sales don’t have to be. Leverage the power of SMS open rates (98%) and the consumer’s appetite to receive promotions as text messages to drive more traffic to your dealership and maximise profits this holiday season. 75% of consumers welcome SMS promotions after opting in, and SMS coupons are redeemed 10x more than other types of coupons.
With SMS marketing, you can send customised and personalised messages to your customers. Marketing personalisation is pretty much what it sounds like. It involves customising or personalising your marketing efforts to appeal to each client. Your goal is to make your customer feel like the texts or emails you send them are personalised to their interests and preferences.>
02 — Place an order campaign
It’s no secret supply chain issues have upended the auto industry; it’s hard to keep a car on your lot. But there are still great opportunities to sell, and with text, you have a way to handle pre-orders easily. Let your community know they can place an order for the car they want.
Hi Tony, this is East Valley Toyota. Don’t see what you want? Pre-order your new Toyota today and save! Order now: podium.com.au/12345
03 — Refinance campaign
Interest rates are good right now. With a refinance campaign, you can let your loyal customers know you can get them a better APR if they have high interest rates on their current loan.
Hi Deanna, this is Prestige Auto Center. Interested in lowering your payment? Refinance your vehicle today with rates as low as 1.99% APR! Find out how: podium.com.au/12345506 — Black Friday deals
Running a promotion for Black Friday? Make sure your entire customer and prospect base hears about it.
Hey Sarah, it’s David from Ford of Fremont. Our Black Friday Sales Event is live! We have leases starting at $349 a month at 0.99% APR financing—stop in today to take a test drive.
07 — Add-on promotions
Low inventory can be frustrating for your customers. Entice customers to purchase or spend more by letting them know they can get free or discounted window tints, snow tyres, or other upgrades with their purchase.
Hey Sam, we’ve got a special deal with changing weather—make a purchase and get a free set of snow tyres mounted and balanced at Advanced Autos.
08 — Back in stock push
When inventory is low, but demand is high, ensure your customer base knows when you get new models on the lot.
Hi Maddy, this is Evergreen Motors. We just received a new shipment of Nissan Sentras! Text us back to schedule a test drive and bring a new car home this weekend.
Devin Stotts, director of online sales for Maus Family Auto, recently ran an end-of-month text marketing campaign and was surprised by how successful it was and how it helped them meet their goals in a short period. “We got a good response. At the end of the day, we were able to sell seven or eight more cars off one campaign in a 48-hour window. We bought a couple of [used] cars too. Campaigns essentially paid for itself.” Read more of Devin’s experience and how text marketing beat out his long-standing email campaign.
However you decide to phrase it, a text from your dealership this holiday season could be just the thing your customers need.
