When you’re a car dealer, one of your goals is always to get potential buyers into your showroom. But before your sales team can work their magic on the floor, you need to give shoppers a reason to head your direction. So how do car dealerships attract customers in the first place?
More than ever, auto dealerships need to invest in great lead generation tactics. Thanks to the internet, shoppers have access to more dealers and greater control over the car-buying process than in the past. This means fewer potential customers are visiting your dealership as a first step. Instead, they’re putting in the research to find the best car dealer and vehicle for their needs.
Your automotive marketing strategy must enable your brand to show up and stand out from the start of their research. Your dealership’s online reputation on sites like Google and DealerRater is a good place to start, and you can also use the tactics we outline below to drive more quality leads to you.
How do car dealerships attract customers?
Bringing car buyers to your dealership starts with effective lead generation techniques. Once you’ve identified your target audience, your job is to reach these potential customers where they’re already seeking out brands like yours—both online and offline.
Let’s dive into five dealership marketing ideas that you can use to attract more car buyers and drive up your sales.
