Do you use Apple Maps to help customers find your business? You should. That’s because a whopping 77 percent of smartphone users utilize navigation apps frequently, and tapping into this medium can put your business in front of customers at critical purchasing decision points.
While Google Maps reigns supreme for navigation use—attracting an estimated 67 percent of navigation app users and of course host of Google Reviews—Apple Maps is competitive with 1.3 billion active Apple devices in the world. Suffice to say, Apple Maps can be a viable customer acquisition tool for your business.
The Ups and Downs of Apple Maps
Apple Maps hasn’t always enjoyed the best reputation. It was plagued by a turbulent initial launch and inaccurate listings. In fact, Apple CEO, Tim Cook, ultimately apologized for the frustration the app caused when it first went live.
However, as we all know, Apple is not a quitter. Developers continue to improve upon Apple Maps. Today, the company is focused on building next-gen maps with better accuracy, faster load times, and more detail. Apple is also introducing more indoor maps of airports and malls all the time, proving it can offer innovative tools to help users find their way.
Since Apple Maps plans even more improvements soon, adding your business to Apple Maps today can help you capture more customers and gain more market share over local competition.
