If you’re in the early stages of starting a business or refreshing an established one, we recommend writing a mission statement that summarizes the who, what, and why of your company. Mission statements are only a sentence or brief paragraph, but these strategic words can have a profound impact on your company.
This is why finding a slot in your schedule to compose an effective mission statement should be a top priority. Don’t let uncertainty slow you down if this seems like a tough task. We’ve compiled some useful tips and examples that will help you write a mission statement that suits your brand and its audience.
