As a small business owner, it probably sometimes feels like the world is spinning at warp speed, with few moments to brace yourself against the whiplash motion. But the trick is learning how to move in sync with customer expectations, providing what they need precisely when they need it.
This means no longer relying on the traditional slow relay of serendipitous word-of-mouth to stimulate sales. Instead, focus on showcasing online reviews that customers can evaluate whenever inspiration strikes using the online review platforms they prefer.
Easy public access to enlightening customer reviews is no longer optional. It’s expected every time someone considers making a purchase. Leveraging testimonials can lead to huge triumphs that will help position your local business for long-term success.
Let’s dig deep into why gathering reviews is one of the best ways to increase earnings as a small business, along with some juicy stats that are impossible to ignore. You’ll learn exactly why improving your overall star rating can significantly boost your business’s revenue.
1. Reviews Help People Find Your Business
Does your small business ever feel invisible beside the competition? Fading into the background might be desirable if you’re an introvert at your in-law’s birthday bash, but wallflowers will struggle to make the sales necessary to celebrate their quarterly results. Your brand needs exposure across various platforms to become recognized as an established authority in your space.
Surveys show that reviews help 88% of consumers discover local businesses, and a potent online presence full of reviews will increase your reach across the web. Search algorithms take notice when your business name pops up everywhere, especially when positive testimonials are included.
2. Reviews Provide Social Proof that Builds Trust
You work hard to provide superior products and services, but to attract new customers, you need to prove this to complete strangers. Why should they pick your brand over another? Plus, with constant online scams and disappointments, potential customers will grasp for compelling reasons to take the leap of faith with your business.
To entice buyers, you need genuine social proof. When someone vouches for your business, your validity rises. This may seem unbelievable when potential customers don’t even know the reviewers, yet these evaluations are everything. Consumers trust online reviews and a staggering 94% of consumers have taken the time to read one in the past year.
3. Positive Reviews Tell You Where You’re Winning
Customers are more vocal when they’re unsatisfied, so it’s a real treat when someone offers voluntary praise. What aspect of the buying experience are customers gushing over in their positive online reviews? Pay close attention so you can continue delivering what keeps your customers coming back.
Keep in mind that 12% of consumers who had a pleasant experience were motivated to leave a positive review after seeing a request sign. This number was driven up to 36% upon receiving email requests. Sometimes, the best way to get what you need is to show confidence and ask for it.
