Every business should take the time to verify its listing on Google. Verifying your business helps customers find you more easily, as you know that they will see the correct contact information. It also helps boost your online reputation.
Some of the most important reasons to complete the Google.com “verify my business” process include the following:
- Manage your business info on Google
- View performance insights
- Appear in geographical searches (and Google Maps)
- Appear in search results in general
- Protecting your reputation (as no one else can claim your business)
- Increase trust in your business
- Create a Google review strategy, including responding to reviews
- Set up email notifications for important actions
- Get access to additional Google features, such as Google Ads integration and Google Reservations
Prerequisites for Verifying a Business on Google
You won’t need a lot of information on hand to be able to verify your business on Google. However, you will need a valid phone number, a valid email address, and a valid street address.
It’s also crucial that your address meets Google guidelines. You must enter a complete and exact address, including suite numbers, floors, and building numbers. You can also include nearby landmarks for added accuracy.
Unfortunately, virtual offices aren’t eligible for a Business Profile because they don’t operate out of a physical location. You also can’t list an office at a coworking space.
Step-by-Step Guide to Verifying a Business on Google
Once you have the necessary information on hand, it’s time to verify your business on Google.
Add or Claim Your Profile
You must first create a business profile or claim an existing one. If you’re creating a business profile for the first time, you can sign into Google Maps and follow any of the following steps:
- Right-click on the map and click “Add your business.”
- Click on the menu in the top left corner of the page and click “Add your business.”
- Enter your business address in the search bar and click “Add your business.”
You can also use Google Maps to claim an existing business profile. To do so, search for your business on Google Maps. Then, select “Claim this business” followed by “Manage now.” From there, you will be prompted to verify your business.
Choose Your Verification Method
There are numerous verification methods available depending on Google’s volumes and support hours and your public info, business category, and region.
Email
You will receive an email giving you the next steps to take.
Postcard
With this method, you will receive a postcard in the mail with the verification code. Don’t request a new code or change your business information while you wait for the postcard to arrive. Most postcards take up to 14 days to get to your business.
Phone or Text
Your verification code will be texted to you, or you will receive an automated call stating it. This method doesn’t work with interactive voice response (IVR) systems. You must be able to receive a text or answer the phone.
Video Recording
With this method, you record a single video that shows your current location, business or equipment, and proof of management.
To show your current location, show signs outside your business, such as nearby businesses or street signs. The equipment or business shown can include marketing materials, branded equipment, tools, stock, and other similar items. To show proof of management, show yourself with access to an employee-only area, such as a kitchen, storage space, or cash register. Alternatively, you can use your keys to open the facility.
Plan a video that includes all of the above. Then, open your Business Profile on your mobile device. Select “Get verified” and then “Capture video.” Select “Start recording” and follow the on-screen instructions to record a video including the above elements. When you are done, select “Stop recording” and “Upload video.” It can take Google up to five business days to verify your business via this method.
Live Video Call
A live video call will require you to show the same three things you need with the recorded video verification process. To use this option, make sure that you’re within Google support hours for your region and language.
Select “Get verified” and then “Video call,” followed by “Next.” Select a language. Select “Start call” to start a text chat with a representative. They will help you start the video, and then you will show your current location, business or equipment, and proof of management.
