.Most patients read online reviews before choosing a provider. In fact, patients who book a healthcare appointment are more likely to run at least three times the number of searches than those who don’t book an appointment. The flipside? Providers aren’t as active as they need to be to show up online. “Out of $14 billion in ad spending by the healthcare industry, only 14% is allocated to digital,” said Peter, “There’s a mismatch in investment.”
2. Make it easy to schedule an appointment.
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[Watch Demo Caption]>., due in part to a lack of follow-up communication. Most patients want a follow-up from providers within 48 hours, and most young patients expect a follow-up via text. A consistent patient engagement technology can help boost the patient experience and allows providers to address issues as they arise during the patient journey, not just at the end. Even more interesting? Most consumers will write a review when asked. And the more patient reviews your practice has, the more accurate your online reputation becomes—showcasing what you offer and the quality of patient care.
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