As an owner of a plumbing business, you should know that establishing your plumbing company is merely the first step. Attracting and retaining customers requires plumbing marketing. A significant challenge that plumbing companies face is attracting, capturing, and converting leads into customers. And to successfully do that, your plumbing business needs to invest in digital marketing.
Effective digital marketing strategies will help your plumbing company learn more about customer habits to target your ideal customers better. Digital marketing relies heavily on solid market research.
Because digital marketing spreads the word about your plumbing business, note that it plays a significant role in the reputation of your business. There is no doubt that professional and strong marketing indicates that you are a reputable business. This is another reason why you need to invest in online marketing for your plumbing business.
Also, keep in mind that plumbing is a very competitive market. Your customers are mostly limited to those local to (probably within a forty eight to eighty-kilometres radius) your business location. This is why you have to be extremely focused to get more leads.
You may know that conventional ways of plumber marketing, where a plumbing company would advertise in local newspapers and distribute flyers, do not seem to be working well and can also get quite expensive.
These days, internet marketing is the most suitable place to grow your plumbing business. This is because it is easy to scale. This means that you can reach a wide customer audience with little effort and cost.
In addition, the generation you are working with tends to look up to the internet to find answers to their everyday questions and challenges. And this creates a significant need for investing in online marketing and expanding your plumbing business with it.
What plumbing marketing strategies can I use to grow my business?
Owners of plumbing companies face many struggles and challenges when marketing their plumbing business. For example, one of these challenges is a tight budget. Another challenge is measuring your ROI. Research by LeadPages and Infusionsoft reveals that 47 percent of small business owners, such as plumbing companies owners, handle the marketing efforts and initiatives on their own.
Small business owners struggle to track their ROI to understand whether or not their marketing initiatives are effective. The good news is that creating a marketing plan for your plumbing company will help alleviate some of your marketing challenges.
You can use these marketing ideas and strategies to grow your plumbing business.
1. Local SEO
Note that when it comes to search engine rankings, all businesses strive to be #1. However, did you know that because of Google’s personalised algorithm, most of the top search results (for service related online searches) are businesses listed on Google Maps?
Once your business website is ready, have it checked by an SEO (Search Engine Optimisation) specialist. The expert will analyse if your website has all the important and relevant keywords that it requires to rank higher in search engine result pages. Local SEO involves optimising your business website to increase your visibility in various search engine result pages. It is no secret that optimising your site is crucial for any plumber’s online marketing campaign.
Suppose you can show your expertise, knowledge, credibility, and experience better than the guy down the road who doesn’t use social media. Who will individuals call when they have a problem or issue? Posting informative articles on Facebook, tips on Twitter, and videos on YouTube on how to rectify common plumbing issues and problems are excellent examples of leveraging social media effectively.
Did you know that of all the different social media platforms, Facebook boasts the highest number of users and the most conversion-friendly features? Also, note that Facebook is free and simple to set up.
In addition to Facebook, make sure that you set up your profiles on these social media platforms:
o YouTube
o Google Business Profile
>It is important to send content that has relevance to your local customers. If you are close to the holiday season, you should send something related.
Optimise for Mobile
This is important because most people now use their smartphones in order to open their emails.
It is worth noting that adding email marketing to your online marketing plan can help you:
- Generate more revenue by offering coupons, specials, and rebates
- Stay in touch with all your customers
- Improve brand awareness
How can I get more plumbing leads?
As a plumbing company, you depend on plumbing leads to book more appointments, get new customers, and close more sales. Plumbing leads means higher net profit for your business. Did you know that a 2019 Local Consumer Review Survey revealed that 90% of customers used the internet in order to find a local business, such as a plumbing business in the last year? This is why part of plumbing marketing is finding valuable leads that you can turn into customers.
5. Invest in HVAC Communication Technology
If your customers incorporate the communicating technology, which was usually located in the thermostats, directly into the cooling and heating equipment, they will be able to keep their current control system or thermostat. This helps them run their HVAC system cost-effectively as it operates at peak performance.
When this intelligent and innovative communication technology is directly added to the central heating and cooling equipment circuit, then the equipment becomes smarter than traditional HVAC equipment that lacks the communication technology.
As non-communicating systems are the conventional HVAC system, more technicians know and understand how to work them these days. Every technician must know how to install as well as repair these kinds of units. This is why you should invest in HVAC communication technology.
Benefits of HVAC Communication Technology
- The lowest operating costs and highest efficiency ratings of any system
- Modulates cooling, heating, and blower speed to balance temperatures accurately.
- Lower noise levels because of system components and parts running at less than maximum capacity.
It is likely that your plumbing company is a local business, and typically, customers search for local contractors. This is why you should leverage Google Business Profile to grow your plumbing business. Use these tips to collect more reviews for your plumbing company on Google Business Profile. You can also use Podium to improve your overall customer experience with sentiment analysis, reviews, messaging tools, Webchat, and a lot more.
Final Thoughts
As the owner of a plumbing company, you should make the most of these online marketing strategies and ideas to grow your plumbing business and increase customer satisfaction.
While finding customers for a local business such as plumbing can be challenging, it is not impossible! You have many tools and plumbing marketing strategies at your disposal in order to market your plumbing services and see your business take off! If money is tight, you can use the above Podium products as they are free.
