5 digital marketing tools to generate leads.
Regardless of the business, you are in, you need to successfully gather customers and generate leads if you want your company to grow. To grow your business in the best possible way, you need to understand what tools are available and make the most of your marketing. Digital marketing allows you to reach more people efficiently, maximising your efforts.
Using the internet to get more leads – known as digital marketing – is one of the most cost-effective ways of promoting your business to new faces. Running a Facebook account, having a website, and using Twitter are all effective ways of reaching more people efficiently.
As shown by the above graph, Google, Facebook, and other media platforms are showing steady growth. This means increasingly more people are using the internet and are available for you to reach them with your marketing tools. Digital marketing is not going anywhere: In fact, over 70% of users on the internet would prefer to learn about new products through content instead of traditional means of advertising. With more and more people turning to the internet to learn about new products and services, there is a growing need for digital marketing tools across the board. Here are some of the most common tools for online marketing available.
The most common digital marketing tools you should use.
Digital marketing doesn’t have to be something difficult. In fact, you are likely already familiar with many of the digital marketing tools available. Websites and blogs have been around for years now. Social media platforms such as Facebook and Twitter are likely something you already use. Learning how to use common tools to spread your business’s message can be a steep learning curve, but for many, it can be quite simple. Here are a few things for you to consider before getting started..#1 Content Marketing
Content marketing is one of the best forms of digital marketing. As stated above, well over half of internet users prefer to get their information through content. Content is defined as written information such as blogs as well as videos. You must have an up-to-date website that is chock full of content.
Make sure any products or services you have available have an easy-to-read, SEO-optimised write-up. SEO stands for search engine optimisation and is used to help drive traffic. When someone puts searches through Google, the words put into the search are where keywords come from. You can use Google Analytics to discover what most people search to get to your site.
Creating landing pages for your website with properly placed SEO terms will help to get people to visit your site. To learn more about how SEO works, check out one of Podium’s many available tutorials.
As great as getting traffic to your site is, it alone doesn’t help if the leads are not converted into new customers. One effective way of increasing this possibility is with the use of live chat software. It will help convert this traffic into customers and leads. It can be set up to automatically pop up and prompt them with questions gaining you emails, telephone numbers, and other ways to convert that prospect into a client.#2 SMS marketing – the superior email marketing tool.
Email is an effective channel for communicating with customers. In fact, internet marketing was synonymous with email marketing for a few years; however, this is no longer one of the most effective ways of reaching your target audience. SMS text messaging is far superior in the fact that it has a 98% open rate while emails tend to average closer to just 20%. If your customer is not even opening your email, your promotions will not reach them. Using text will allow you to get better feedback from your customers and even more reviews. As a bonus, SMS marketing tends to make your customers feel more connected with you, adding an element of personalization.
#3 Analytic Tools
You can gather all the data you want, but unless you know what to do with it, it is useless. There are dozens of tools for analysing marketing data and making use of any one or several of these will go leagues to making your business more efficient and profitable. Segmenting your audience will help you target your advertising to them, tailoring the correct message to the right consumer.g>
