It happens to even the best businesses. You’ve done everything right, but you’ve plateaued. You’ve got some great repeat customers, and you get a few new plumbing leads here and there, but you just aren’t getting that ‘beat-down-the-door’ string of leads. It’s time to take a hard look at your digital marketing plan.
Just hearing the words digital marketing might make your eyes roll back in your head, but it’s not that complicated. We’ve put together some excellent information for you that you can start to put into use as soon as today. After this article, you’ll be able to use these digital marketing strategies to create new lead generation that takes your plumbing business to the next level.
How to Get More Plumbing Leads Every Week
SEO
This stands fo Search Engine Optimisation. SEO is the process by which websites are appropriately structured with headings, subheadings, keywords, meta tags, and so forth. This will be worth paying a web developer who is skilled in SEO. Adding great content that is aesthetically pleasing, engaging, and evergreen is also part of the puzzle. It will bring leads to you if you do it right. You’ll show up in search results when your website is optimised and as a result, you’ll have high-quality leads that are more likely to convert. Who doesn’t want high-quality leads? People viewing your website are potential customers. They are there because they need a plumbing job done, more often than not. They may be thinking about having some work done. Ensure that your website is geared to your target audience and that your contact information is right at the top. Look at the above photo. Their phone number is blatantly in the “let’s talk” box that pops up. Aside from plumbing service, they do other types of work. Do you? Tell the consumer what you do. This is not meant negatively at all. It’s good to become a member of a large plumbing group where you can answer questions and be seen, sometimes adding a link to an article at the blog on your website for others to read is a great lead generation tool. When utilised properly, social media accounts can be a gold mine. Get more plumbing gigs by reaching more people. To do that, go where the people are! Imagine having an Instagram account for your business with a million followers because you post great pics with your blog links?
Again, it’s free. You can open accounts with your business name in a few clicks and it is totally worth it. If it begins to feel too crazy to keep up with two or three social media accounts, you can use a social media management program, such as Hootsuite. It will link to all your accounts, allowing you to manage them from one place. You can create your posts for each site, for the entire week, in a few hours on one day. Schedule them when you want them to post and that’s it, you’re done!
Pay Per Click (PPC).
