24 Online Business Directories for your Small Business in 2025
It may seem like a no-brainer, but people can’t find your business if your business is nowhere to be found. You need to show up in the places that customers are looking for you—and in today’s age, that means online. Having a strong online presence is non-negotiable.
One of the best ways to boost your local SEO and start showing up in the search results is by claiming and optimising your local business directory listings. This will help to increase your visibility in Google AND on the local business directory sites your customers are using to find you while still providing potential customers with valuable information about your business.
What is a Business Directory?
An online business directory is a hub of business listings that includes contact information, descriptions, and other relevant details. They are a great resource for customers who are looking for companies in a specific industry or geographic area. Business directories can also be helpful to businesses as they provide exposure and can help boost visibility by providing links to websites and social media pages. To take this visibility even further, partnering with a SaaS Link building agency like VH-info can help secure high-quality backlinks from authoritative directories and industry sites, improving rankings and brand credibility.
There are tons of online directories out there, but some popular ones you’ve probably already heard of include Google Business Profile, Yelp, and Foursquare.
Why Business Directories Matter to Your Local SEO
Business directories help search engines confirm your legitimacy. Google cross-checks the key details like your business name, address, and phone number across multiple listings. It’s this level of consistency that boosts trust.
Quality directory links also act as citations that support your authority. Strong listings improve local rankings, map visibility, and click-through rates, plus they help customers find and choose your business.
Best Online Listings and Directories for Small Businesses
7 Top Online Business Listings
Google Business Profile:
Google Business Profile allows businesses to connect with customers via Google Search and Google Maps.
Bing:
Bing Places for Business is a free local business directory. Creating a Bing business listing will improve local search ranking, provide customers with correct and accurate information about their business, and gives businesses better control over their online reputation.
Yelp:
Yelp helps connect people to local businesses like dentists, hair stylists, mechanics, restaurants, and much more. To date, Yelpers have written 115 million reviews.
Yellowbook:
Yellowbook helps consumers find the latest business listings, local reviews, phone numbers, addresses, maps, directions, and more of local businesses.
Superpages.com.au:Superpages.com.au is a top online resource for finding information and insights on businesses and retailers. The service helps consumers find information about local businesses ranging from driving directions, hours of operation, and customer reviews.
Yext:
Yext enables companies of all sizes to manage location data across their websites, mobile
CitySearch:
CitySearch is a local business directory guide to a city’s dining, entertainment, retail, travel, and professional services. Different than many online review sites, CitySearch uses a thumbs up/thumbs down method of rating businesses.
ConsumerAffairs:
ConsumerAffairs is a consumer advocacy and news website that provides consumers with relevant information about businesses to improve their decision-making process. The site aggregates reviews for businesses across a wide range of industries including home services businesses like alarm and security, pest control, moving companies, solar, and much more.
Zillow:
Zillow is more than just a website that helps individuals find properties that are for sale or rent in their area. It also helps connect home buyers and home sellers with local real estate agents to help walk them through the home buying process.
Solar Reviews:
Solar Reviews is an online review site that connects consumers with reviews and contact information of solar installers in their area.
The Blue Book:
The Blue Book is a commercial construction directory that helps contractors, subcontractors, and suppliers reach new customers and build their online presence.
Other Australian Business Directories Worth Listing On
As we know, building local visibility in Australia all starts with the right platform. So, what better way to get success than by listing on an Australian site? These directories reach real Australian customers across loads of different industries.
- TrueLocal: A trusted directory used by Australians searching for local services and retail.
- Hotfrog Australia: A high-traffic platform covering trades, retail, and professional services.
- StartLocal: A long-standing directory connecting consumers with small Aussie businesses.
- WOMO (Word of Mouth Online): A leading review-driven site built for service-based businesses.
- AussieWeb Local Search: Provides citations, business info, and map integration for local discovery.
- Local.com.au: Aggregates business data to increase online visibility.
- Hipages: Ideal for tradies, builders, and home improvement professionals.
- HealthEngine: A major healthcare directory linking patients to clinics and practitioners.
- Zomato: Popular for hospitality listings, menus, reviews, and location info.
- Oneflare: A service marketplace for professionals across plumbing, electrical, cleaning, and more.
- Yellow Pages Australia: Still widely used by Australians seeking trusted local providers.
- SeekaBiz: A smaller directory that supports niche and regional businesses.
- LocalSearch: Great if you want a strong presence in regional and suburban communities.
- OpenAgent: A directory specialising in real estate agents and property services.
Get More From Your Directory Listings
The natural place to start is with accurate information. Use the same business name, address, and phone number everywhere, plus make sure to add a short description covering what you do in. Make the most of photos, logos, and updated service details. Link to your website. Encourage satisfied customers to leave reviews. Update holiday hours, offers, and contact changes. There really are endless ways to get that little extra amount from your listings.
The Directory Listing Don’ts to Look Out For
There’s plenty of do-nots when it comes to listing products or services on a directory. Outdated or duplicate listings will confuse customers and search engines, whereas missing verification steps might stall your visibility. Inconsistent naming formats create credibility issues and ignoring reviews puts a hefty dent in building trust.
Using vague descriptions or low-quality photos also weakens your profile. Failing to monitor messages or enquiries leaves customers waiting, so make a note to keep listings maintained to protect your reputation and rankings.
Evaluation Checklist: Where Should You List?
Choose directories that support your goals. Use this checklist:
- Australian traffic and real local users
- Industry or category relevance
- Strong domain authority
- Clear location targeting
- Ability to add photos, links, and business details
- Review features and messaging tools
- Secure moderation and listing verification
Directories Do More Than Build Backlinks
Optimised listings influence real behaviour. They drive clicks to your website, generate calls and form enquiries, and bring foot traffic from customers searching nearby.
Remember; when your profiles are complete and active, directories transform into conversion channels, not just SEO tools.
