SMS Marketing FAQs

How does Podium’s text marketing platform help drive revenue for my business?

Podium puts your marketing where customers actually want to see it; on their phones. With an average 98% open rate, offers and updates won’t end up getting lost in inbox clutter. Generate thousands in revenue in just minutes.

How can I create a text marketing campaign quickly using Podium?

Launch in minutes, not weeks. Make the most of Podium’s ready-made templates; just pick your audience and send. You’ll see results faster than ever before, often within hours of sending your first message.

Can I personalise my text marketing messages for different customer groups?

Yes. Segment your audience and send out messages tailor-made to resonate with specific groups. Personalised campaigns lead to higher engagement, loyalty, and sales.

What is the average open rate for text messages, and why is it important for my marketing strategy?

98% open rates for text messages mean they’re almost guaranteed to be seen. With Podium, you give yourself the best possible chance of turning interest into revenue.

How does Podium help ensure my text marketing campaigns are compliant with regulations?

Compliance comes built in. Podium helps you manage opt-ins, unsubscribe requests, and message records so you can focus on growth, without spending any time worrying about fines or penalties.

Can I use Podium to send promotional messages, reminders, and offers all through text?

Absolutely. From flash sales and exclusive offers to appointment reminders and product launches, Podium lets you manage all your customer communications in one platform.

How does Podium’s SMS marketing platform help me save time on repetitive tasks?

Automate the tedious work. Set campaign rules once and let Podium run them in the background while your team focuses on the tasks that really make a difference.

Can I target specific customer segments with Podium’s text marketing campaigns?

Yes. Filter by location, purchase history, or any tagged attribute to your message lands in the right place, with the right people, at the right time.

Does Podium offer any templates or tools to help me craft effective marketing messages?

Yes. Access a library of proven, high-converting templates and tweak them to match up with your brand’s specific tone of voice.

How does Podium automate tasks like follow-ups and responses within text marketing campaigns?

Customers not responding to your responses? Don’t worry, you can set up automated follow-ups based on customer behaviour so that no lead slips through the cracks.

Can I track the performance of my text marketing campaigns in real-time with Podium?

Yes. Get instant visibility into opens, clicks, and responses so you can make smart, data-backed adjustments on the fly.

How can Podium’s text marketing platform help me increase customer engagement and loyalty?

Personalised, timely messages show customers you understand their needs, encouraging repeat business and long-term loyalty.

Is it possible to send time-sensitive offers and updates to customers via Podium?

Yes. Podium is perfect for sending urgent updates, same-day offers, or last-minute availability notices.

Can I integrate Podium’s text marketing platform with my existing CRM or other business tools?

Yes. Podium connects with your current systems to keep customer data up-to-date and campaigns perfectly targeted.

How do I ensure my customers receive messages that are relevant and personalised to them?

Podium’s segmentation and automation tools means that each message is tailored to the recipient’s profile, behaviour, and preferences.

How does Podium’s text marketing platform help me manage customer preferences and opt-ins?

Built-in tools track opt-ins, manage unsubscribes, and keep you compliant while maintaining strong customer relationships.

What kind of analytics or reports can I access to measure the success of my text marketing campaigns?

Podium provides detailed reporting on delivery, engagement, and conversions so you can measure ROI with confidence.

How can Podium help me stay organised when managing multiple text marketing campaigns?

The centralised dashboard keeps every campaign, audience segment, and performance report in one easy-to-use place.

Does Podium support both one-time campaigns and automated, ongoing marketing sequences?

Yes. Send quick one-off blasts or set up automated sequences to nurture leads and keep customers engaged year-round.