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Top 10 Dental Marketing Software in Australia (2025 Edition)

Nico DatoExecutive Vice President of Marketing

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Sep 4, 2025

0 min. read

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Just like so many industries worldwide, digital marketing is becoming indispensable for Australian dental practices. Why? It helps to attract new patients and build solid customer relationships that last. Patients are increasingly turning to online channels for healthcare decisions, meaning dental clinics must adopt sophisticated marketing tools to stay competitive.

The role of dental marketing software is to revolutionise all aspects of your digital functionality. Whether it’s simplifying patient communication, automating review collection, managing appointments, or maintaining a strong online reputation, it’s crucial for growing a successful practice in 2025.

This article highlights the top 10 dental marketing software platforms available in Australia today. The spotlight is on the features and usability and how they address the unique challenges faced by local dental practices just like yours.

#1 Podium Australia

Podium Australia offers an all-in-one platform that enhances patient communication and marketing automation for Australian dental clinics. It combines AI-powered review management, seamless messaging tools, and Podium Phones – a cloud-based VoIP system that ensures no call goes unanswered. The aim? To simplify how dental practices engage patients every single day and prevent missed calls from becoming missed opportunities.

The software automates the collection of patient reviews via SMS and email, sends appointment reminders, and integrates with popular dental practice management systems. Its AI insights allow for complete personalisation of outreach and make measuring campaign effectiveness easy.

Podium stands out by providing Australian-based support and ensuring compliance with local privacy laws, including patient confidentiality requirements. With a one-month free trial for healthcare providers, including dental practices, clinics can see the impact before committing.

Pros and Cons

Podium is intuitive and fast to implement so you can experience rapid and meaningful improvements in patient engagement. While it doesn’t offer a permanent free tier, the return on investment for practices aiming to grow makes this a wise choice.

Best For: Small to medium Australian dental clinics seeking a smart, automated marketing and communication solution tailored for local needs.

#2 Denticlear

Denticlear specialises in marketing automation for dental practices, focusing on patient retention and review management. Here the focus is on tailored email and SMS campaigns to keep patients engaged and recall rates higher.

The platform comes fully equipped with tools for automated appointment reminders, reputation monitoring, and analytics to track how well you’re doing your patient communication.

With Australian-based customer support and adherence to local healthcare regulations, Denticlear provides dental clinics with a reliable and compliant marketing solution.

Pros and Cons

Denticlear’s simplicity and automation capabilities make it easy to use, though it may lack some of the more advanced AI features found in more comprehensive platforms.

Best For: Small to medium-sized dental clinics looking to enhance patient retention and streamline communication.

#3 Dental Marketing Software

This software suite delivers a broad range of marketing tools designed for dental clinics, including online reputation management, SEO optimisation, and social media campaign support.

The platform automates review requests and patient reminders while offering detailed reporting dashboards to monitor campaign performance.

Built with Australian dental practices in mind, it offers compliance with local privacy standards and responsive Australian customer service.

Pros and Cons

Comprehensive features support varied marketing needs, though smaller teams may find setup and management more time-consuming.

Best For: Medium to large dental clinics requiring an extensive marketing platform with strong analytics.

#4 Weave

Weave effortlessly integrates patient communication with marketing automation to improve appointment attendance and online reviews. One of the key factors is that it supports two-way texting, call tracking, and automated review solicitation.

Its compatibility with Australian telecommunications and dental software also means smooth integration and local support.

Finally, you won’t find many dental software solutions that are easier to use. Weave’s easy-to-use interface makes it completely accessible to everyone, no matter your skill level.

Pros and Cons

While feature-rich and user-friendly, pricing may be on the higher side for smaller practices.

Best For: Growing dental clinics wanting an all-in-one communication and marketing platform.

#5 Solutionreach

Solutionreach focuses on patient relationship management. It brings automated appointment reminders, patient surveys, and customisable communication campaigns.

It’s also fully compliant with Australian health privacy laws and provides tools that are tailored to the dental market, helping clinics keep patient satisfaction and retention at the highest possible level.

Solutionreach offers deep analytics and performance metrics to fine-tune marketing strategies over time.

Pros and Cons

Robust engagement tools suit larger practices but may require onboarding time for smaller clinics.

Best For: Medium to large dental practices prioritising patient experience and retention.

#6 Dentrix

Dentrix combines dental practice management with marketing automation, enabling clinics to manage patient communication, recall scheduling, and feedback collection in one system.

It offers SMS and email reminders, automated recall workflows, and supports Australian privacy compliance with local support available.
The unique integrated approach to Dentrix helps to streamline your operations and marketing efforts.

Pros and Cons

Strong integration but may need training to fully leverage marketing features.

Best For: Established dental clinics looking out for combined management and marketing solutions.

#7 Kleer

Kleer provides payment solutions alongside marketing communication, offering automated appointment reminders and patient financing tools to increase treatment acceptance.

The platform ensures compliance with Australian consumer finance laws and supports local dental practices with dedicated customer service.

While primarily a payment tool, Kleer’s communication features help to give a welcome boost to patient engagement and transparency.

Pros and Cons

Excellent for financing and communication but less focused on broader marketing automation.

Best For: Clinics looking to better their treatment acceptance and patient communication.

#8 Reputation.com

Reputation.com specialises in online reputation management by helping dental clinics monitor, solicit, and respond to patient reviews across multiple platforms.

It includes sentiment analysis and competitive benchmarking, allowing clinics to maintain a positive online presence.

Reputation.com provides localised support and complies with Australian data privacy requirements.

Pros and Cons

Great for managing reviews, though limited in wider marketing features.

Best For: Practices focused on enhancing and protecting their online reputation.

#9 Demandforce

Demandforce automates marketing and communication workflows, including email and SMS campaigns, appointment reminders, and patient surveys.

It meets Australian privacy standards and offers local customer support to ensure practices remain compliant and effective in patient outreach.

Pros and Cons

Useful automation tools with limited customisation options.

Best For: Small to medium clinics seeking straightforward marketing automation.

#10 Yocale

Yocale offers online booking and marketing automation to help dental practices manage appointments, reminders, and reviews efficiently.

Its simple interface and integration with Australian practice management software make it accessible for smaller clinics.

Yocale also provides local customer support and ensures compliance with privacy laws.

Pros and Cons

Affordable and user-friendly but fewer advanced marketing capabilities.

Best For: Small dental practices wanting basic booking and patient communication tools.

Getting the Right Dental Marketing Software in Australia

Dental marketing software in Australia is evolving rapidly. This is because the digital needs of modern practices are changing too, and your digital marketing software needs to keep up.

Whether your priority is AI-driven automation with Podium Australia or streamlined appointment management with Yocale, there is a solution that does exactly what you need it to.

Investing in the right platform can transform your marketing strategy, boost patient acquisition, and foster long-term loyalty. So get it right the first time around, and embrace a smarter, more efficient way to work.

#1 Podium Australia

Pros and Cons

Best For: Small to medium Australian dental clinics seeking a smart, automated marketing and communication solution tailored for local needs.

#2 Denticlear

The platform comes fully equipped with tools for automated appointment reminders, reputation monitoring, and analytics to track how well you’re doing your patient communication.

With Australian-based customer support and adherence to local healthcare regulations, Denticlear provides dental clinics with a reliable and compliant marketing solution.

Pros and Cons

Denticlear’s simplicity and automation capabilities make it easy to use, though it may lack some of the more advanced AI features found in more comprehensive platforms.

Best For: Small to medium-sized dental clinics looking to enhance patient retention and streamline communication.

#3 Dental Marketing Software

This software suite delivers a broad range of marketing tools designed for dental clinics, including online reputation management, SEO optimisation, and social media campaign support.

The platform automates review requests and patient reminders while offering detailed reporting dashboards to monitor campaign performance.

Built with Australian dental practices in mind, it offers compliance with local privacy standards and responsive Australian customer service.

Pros and Cons

Comprehensive features support varied marketing needs, though smaller teams may find setup and management more time-consuming.

Best For: Medium to large dental clinics requiring an extensive marketing platform with strong analytics.

#4 Weave

Its compatibility with Australian telecommunications and dental software also means smooth integration and local support.

Finally, you won’t find many dental software solutions that are easier to use. Weave’s easy-to-use interface makes it completely accessible to everyone, no matter your skill level.

Pros and Cons

While feature-rich and user-friendly, pricing may be on the higher side for smaller practices.

Best For: Growing dental clinics wanting an all-in-one communication and marketing platform.

#5 Solutionreach

Solutionreach focuses on patient relationship management. It brings automated appointment reminders, patient surveys, and customisable communication campaigns.

Solutionreach offers deep analytics and performance metrics to fine-tune marketing strategies over time.

Pros and Cons

Robust engagement tools suit larger practices but may require onboarding time for smaller clinics.

Best For: Medium to large dental practices prioritising patient experience and retention.

#6 Dentrix

Dentrix combines dental practice management with marketing automation, enabling clinics to manage patient communication, recall scheduling, and feedback collection in one system.

Pros and Cons

Strong integration but may need training to fully leverage marketing features.

Best For: Established dental clinics looking out for combined management and marketing solutions.

#7 Kleer

Kleer provides payment solutions alongside marketing communication, offering automated appointment reminders and patient financing tools to increase treatment acceptance.

The platform ensures compliance with Australian consumer finance laws and supports local dental practices with dedicated customer service.

While primarily a payment tool, Kleer’s communication features help to give a welcome boost to patient engagement and transparency.

Pros and Cons

Excellent for financing and communication but less focused on broader marketing automation.

Best For: Clinics looking to better their treatment acceptance and patient communication.

#8 Reputation.com

Reputation.com specialises in online reputation management by helping dental clinics monitor, solicit, and respond to patient reviews across multiple platforms.

It includes sentiment analysis and competitive benchmarking, allowing clinics to maintain a positive online presence.

Reputation.com provides localised support and complies with Australian data privacy requirements.

Pros and Cons

Great for managing reviews, though limited in wider marketing features.

Best For: Practices focused on enhancing and protecting their online reputation.

#9 Demandforce

Demandforce automates marketing and communication workflows, including email and SMS campaigns, appointment reminders, and patient surveys.

It meets Australian privacy standards and offers local customer support to ensure practices remain compliant and effective in patient outreach.

Pros and Cons

Useful automation tools with limited customisation options.

Best For: Small to medium clinics seeking straightforward marketing automation.

#10 Yocale

Yocale offers online booking and marketing automation to help dental practices manage appointments, reminders, and reviews efficiently.

Its simple interface and integration with Australian practice management software make it accessible for smaller clinics.

Yocale also provides local customer support and ensures compliance with privacy laws.

Pros and Cons

Affordable and user-friendly but fewer advanced marketing capabilities.

Best For: Small dental practices wanting basic booking and patient communication tools.

Getting the Right Dental Marketing Software in Australia

Dental marketing software in Australia is evolving rapidly. This is because the digital needs of modern practices are changing too, and your digital marketing software needs to keep up.

Whether your priority is AI-driven automation with Podium Australia or streamlined appointment management with Yocale, there is a solution that does exactly what you need it to.