When Northern Lawnmower and Chainsaw Specialists launched their online store, they saw the potential—but were missing opportunities to convert visitors into sales. Podium changed that. With features like Webchat, the Perth-based team can respond instantly to enquiries, send parts diagrams to help customers identify exactly what they need, and issue payment links that are often paid in just six seconds. By streamlining communication across calls, emails, and messages, Podium has reduced errors, saved time, and made it easy to manage customer interactions from anywhere. The result? Online orders have jumped from just 5–6 per day to nearly 15, with many now shipping interstate for the first time. Immediate payments for workshop jobs have boosted cash flow, while fast, helpful responses have strengthened customer satisfaction. For owners Ivor and his wife, Podium has become an indispensable tool for growing their business, capturing more sales, and preparing for the industry’s shift from petrol to battery-powered equipment.