In such a competitive market, selling cars can be challenging. Most automotive businesses use various marketing strategies—including email marketing—to stand out among the competition. Embracing this type of marketing will give you a competitive edge, especially when combined with other marketing methods.
While you will still have to put in effort for other marketing, the right emails will get people in the doors. From there, a salesperson can take over.
This guide will give you auto sales email templates and examples to help your business increase sales.
How to Write Persuasive Car Sale Emails
As you learn how to write effective emails for car sales, car sales email templates can come in handy. However, it’s crucial that you learn how to tailor these templates according to your goals. Make sure to use the following strategies for your car sales email template to stand out from competitors.
1. Mind the Subject
The subject line is easily one of the most important parts of any car sales email you send. You need the subject line to be attention-grabbing. It can be cute or clever; whatever tone you use, the subject line must pique the reader’s interest so he or she actually opens your email. From there, you want to ensure you sound authoritative.
2. Personalize Your Emails
As you use our car dealership email templates, be sure to add personalization. In fact, many of our car sales pitch examples include personalization opportunities, such as the ability to insert a person’s name, your car dealer name, or a specific vehicle. Personalization is just as important in the automotive industry as it is in other industries.
3. Include Offers
Another great strategy is to add an offer of some sort to your car sales email template. Consider including information on promotions or special financing programs. If you don’t have any relevant promotions to mention, then highlight some of the services your dealership offers, such as financing. Offers also give you a great chance to insert a call to action or other incentives.
10 Effective Subject Lines for Car Sales
As mentioned, the subject line of your email is crucial. After all, this is the first thing that potential customers will see. If the subject line isn’t interesting, then recipients won’t even open the email. By contrast, having an effective subject line will improve your open rate, giving your car sales email template the chance to work its magic.
Here are some subject lines that you can directly copy and paste or customize for your dealership or client base.
- Selling a car? We can help!
- I need a reliable vehicle for work [or school]
- What to do if you need a new car
- It’s been a great ride, but I need something new
- Looking for a new car? We have the best offers
- Hey, did you want to buy a car?
- Thinking of getting a new car?
- Your new car is waiting
- Is your car giving you the blues?
- Easy financing available—choose your car today
7 Auto Sale Email Templates & Examples
These car dealership email templates help you save time and effort in optimizing your marketing and sales strategies. For your convenience, we’ve included auto sales email templates for each stage of the auto sales process. Remember to personalize each template, and adapt it to fit your needs. In this way, you can make the most of each email you send leads and customers.
1. Lead Response Email Template
Turn to a lead response email template for the first email you send to a potential car buyer. This should be low-pressure and aim to be helpful.
For example:
Hi [Name],
Thank you for showing interest in the [Vehicle make, model, and year] at [Dealership name]. It is one of the most popular vehicles on our lot and a great car.
Do you have any questions about the [Vehicle make, model, and year]? I would be happy to answer them. I would also love to tell you about the [Model]’s unique features that make it such a great vehicle.
Feel free to respond to this email or call or text me at [Phone number] to let me know how I can help. You can also come see the [Model] in person and take it on a test drive by scheduling an appointment at [Link].
I’m looking forward to your response.
[Your name]
2. Follow-Up Email Template
Use this car sales follow-up email template for emails that you send customers after you make the sale. This is your chance to make sure everything is going smoothly with their new car. It also creates a positive customer experience, leading to positive reviews and recommendations, along with repeat clients. By checking in on the customer in an after-sale email, you can create a loyal, lifelong customer.
Consider the following template:
Hi [Name],
Thank you so much for trusting us with the purchase of your new [Vehicle make, model, and year]. We know you’ll love it and couldn’t be happier that you chose to do business with [Dealership].
We are committed to 100% satisfaction for our customers. That’s why I wanted to check in and ensure that you’re enjoying your new [Vehicle] and you’re having a great time.
And don’t forget that your [Vehicle] comes with [Complimentary services].
Let me know if you have any questions or concerns. You can reach me via email or by calling my direct line at [Number].
[Signature]
3. Appointment Schedule Email Template
Use the following template to remind customers about upcoming appointments. With a few adjustments, you can also use it for rescheduling appointments.
For example:
Hi [Name],
I’ve scheduled your appointment for [Service/Purpose of appointment] at [Time] on [Date].
Let me know if this time does not fit your schedule and I will do my best to find a time that is better for you.
We’re looking forward to seeing you! To save you time, here’s our address [Address]. Reach out to me via email or at [Phone] with any questions.
[Signature]
4. Trade-In Email Template
Trade-ins are especially challenging, but car sales pitch examples make them easier. You can use this type of email to plant the idea in customers’ minds. This can encourage them to trade it in and buy a new auto from your dealership. You can even include special trade-in offers.
You can personalize the following template:
Hi [Name],
I’m [Your name] at [Dealership]. We wanted to thank you for partnering with us [Number of years] ago to buy your [Vehicle]. It’s hard to believe it’s been that long.
I’m sure you have created some amazing memories in your auto over the years. It will always have a special place in your heart, but your life has changed since you bought it.
I’m reaching out to see if you have ever thought about trading in your [Vehicle] for a new vehicle. Trade-ins combine two transactions, making the buying process easier. They also let you upgrade your car to better meet your current stage of life.
You can reach me at [Phone] or by responding to this email. We have many beautiful new models for you to choose from and strive to make the buying process as easy as possible.
[Signature]
5. Review Request Email Template
Reviews are crucial to your ability to attract new customers. As such, you will want to ask your satisfied customers for reviews. The following can be used as car sales text message templates or for email.
Customize the following template or shorten it if you use it as a text message:
Hi [Name],
I just wanted to see how you are enjoying your new car and ask about your experience at [Dealership] buying your [Vehicle].
What did you think of our service quality and the car-buying process? I hope we provided an excellent shopping experience.
If not, please let me know what I can do to improve your satisfaction.
I would also appreciate it if you could provide any feedback, such as an online review. Just follow this link [Review link].
We hope to hear from you soon.
[Signature]
6. Customer Satisfaction Email Template
There is some overlap between this email template and the previous one, but this email specifically aims to confirm your customer is happy with their purchase and buying experience. There is no review request, although you can also include a request to fill out a feedback survey.
For example:
Hi [Name],
I just wanted to see how you are enjoying your new [Vehicle] and ask about your car-buying experience at [Dealership].
Please reach out with any feedback to this email address or by calling [Phone].
I’d also appreciate it if you could fill out a short five-minute survey about your experience at [Link].
[Signature]
7. Service Reminder Email Template
As the name implies, this type of car sales follow-up email reminds your past customers when their auto is due for maintenance. This is a great way to offer value while staying relevant to customers. It also subtly encourages them to choose your dealership for auto maintenance.
For example:
Hi [Name],
How’s your [Vehicle] running? I wanted to follow up and make sure everything is running smoothly.
I also wanted to remind you your vehicle is due for [Service] soon. I’m here to help, so let me know if you have any questions about [Service] or your auto or notice any odd noises.
Remember that continued vehicle maintenance is the most effective and affordable way of preventing more expensive problems down the road. You can also take advantage of our [Discount rate, coupon, shuttle service, Wi-Fi, etc.].
You can schedule an appointment at our service center by calling [Service center number] or reach me directly at [Direct number].
[Signature]
How to Get More Customers for Your Automotive Business?
It can be especially challenging to bring in more customers for a growing automotive business. Email is just one marketing strategy you can use. The following strategies can help you grow your client list, with some help from Podium.
Email marketing is powerful, but we’ll let you in on a little secret: Text marketing can be even more effective. Text has the highest open rate of any marketing channel, and customers actually prefer it due to its convenient nature. Not sure how to get started? Adapt any of the above email templates for texting or explore our library of texting templates.
Customer reviews are one of the most important ways to drive sales. Most people give the same weight to reviews as they do personal recommendations, so more reviews mean more business for you. The best news is that Podium makes it easy to collect and manage reviews, so you don’t have to worry about adding more work to your to-do list.
Making your website a conversation starter is a great way to gather more leads and get ahead of the competition, and Podium’s Webchat allows you to do just that. By moving conversations from your website to text, you can keep conversations going long after a person has left your site.
Ready to see what Podium can do for your business? Start a free, no-strings-attached trial today.
