Faced with more than 700 weekly phone calls across four locations, Tropical Coast Plumbing needed a way to stay responsive without overloading their team. That’s where Podium’s AI Employee—affectionately renamed “Jackson” by the Tropical Coast Plumbing team—stepped in. Now, Jackson automatically engages with inbound messages across offices in Rockhampton, Mackay, and Townsville, answering FAQs, capturing leads, and ensuring no customer is left waiting. The result? Over 8.5 hours saved every three weeks—the equivalent of a full-time admin day. Jackson hasn’t just saved time. He’s also helped close high-value jobs, including multiple hot water system bookings, by responding quickly and knowledgeably, even when customers use varied terminology. With faster responses, improved efficiency, and even earning the business a 5-star Google review, Podium’s AI has become an essential part of Tropical Coast Plumbing’s customer experience—helping them win more work without needing to hire.